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Caroline's Journey: From Rider to Entrepreneur

Horse and Hound interview….

Caroline began riding at age 10 near her London home. Reflecting on her early experiences, she said, “I was very lucky; it cost £8 for a weekend, so you’d get there at 9am, help out and ride for half an hour. Any more than that and I couldn’t have done it.” Her passion for horses was put on hold during her A levels and business administration apprenticeship.

During the first lockdown, inspired by shows like Heartland, Caroline decided to start a business to reconnect with her love for horses. Using money saved for a car, she learned from YouTube and developed her brand focused on stylish and comfortable riding leggings. “My brand is about a luxury feel without the price tag, comfort, and, most importantly, trying to build a community.”

Initially hesitant to model her products due to concerns about being judged as a person of colour, Caroline found inspiration from Khadijah Mellah and the Ebony Horse Club. “I realised I wasn’t helping by doing what I was doing.” She used herself and her sister Toni as models, hoping to inspire others. “I hope other people will see it and think, ‘I can do that.’”

Promoting Diversity in Equestrianism

Linda Greening, head of inclusivity at Hartpury University, spoke on diversity at the National Equine Forum, highlighting initiatives like British Equestrian’s (BEF) programme for urban riding school coaches and research on inclusivity barriers.

BEF head of participation, Mandana Mehran Pour, reaffirmed their commitment to making equestrianism inclusive. Their research focuses on ethnically diverse communities and low socio-economic backgrounds. “The outcome will help us shape an EDI strategy, to be developed with federation members.”

The BEF aims to create a welcoming environment for everyone in equestrianism, with opportunities extending beyond riding to include volunteering and careers. The Government supports this focus on diversity, and the BEF plans further research to develop urban equestrianism.

Conclusion

Caroline’s story highlights the impact of determination and representation. By sharing her journey, she hopes to inspire others in the equestrian world. With efforts from individuals like Caroline and organisations like the BEF, the future of equestrianism looks promisingly inclusive.

For original interview please visit Horse and Hound:https://www.horseandhound.co.uk/news/young-equestrian-entrepreneurs-dream-to-inspire-as-diversity-work-continues-784748

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