




“Not since the invention of the saddle and stirrup have horse people had so many opportunities to reimagine the future. These technological changes are only the beginning. More improvements are ahead as equine digital technologies are further adapted and refined. What will the industry look like in five years? While that is hard to predict, we can know for certain that it won’t look like it has these past 5,000 years" - ALLTECH
The equestrian industry is among the fastest-growing industries, with an estimated holistic economic imprint of over 100 billion euros annually, according to the European Horse Network (EHN). Despite this, the industry is lagging behind in adopting technology to improve various aspects of day-to-day life, care, competition, and community. The absence of EU open-access equine entrepreneurship programmes presents both a challenge and an opportunity. There is a significant gap in youth education and innovative training initiatives aimed specifically at young entrepreneurs in the equine industry.




Our target group for this project includes three main types of people and organisations: