Welcome to our video library. We’ve connected with equine entrepreneurs from across the industry to uncover the real stories behind their work. Through in-depth conversations with breeders, trainers, riding school operators, technologists, and business owners, we explore what it truly takes to run an equestrian enterprise today.
These interviews go beyond success stories. They highlight the day-to-day realities, hard decisions, and responsibilities that come with caring for horses while building sustainable businesses. From welfare and education to innovation and entrepreneurship, this library offers honest insight into the values and practices shaping the future of the equine sector.
In this interview, Christine O'Donnell discusses the vision behind EquiTrace and its role in transforming global supply chains. She explains how transparency, traceability, and data integrity are critical to ethical and sustainable sourcing. The conversation highlights real-world challenges businesses face in proving product origin and compliance.
In this interview, Clarisse Vaudiau shares the mission behind Equidéclic and its commitment to responsible equine practices. She discusses the importance of education, transparency, and ethical standards in the horse industry. The conversation explores challenges around traceability, welfare, and professional accountability
In this interview, Emelie shares her perspective on responsibility, transparency, and values within the equine industry. She reflects on the practical challenges professionals face around welfare, traceability, and trust. The discussion highlights the importance of education and informed decision-making.
In this interview, Stephen O'Dwyer discusses the purpose and impact of TrojanTrack in modernising equine traceability. He explains how data, transparency, and digital records can improve welfare and industry accountability. The conversation addresses key challenges around compliance, trust, and information gaps.
In this interview, Therese Murphy shares the vision behind Equi-Ed and its role in supporting ethical horsemanship. She discusses the importance of education, welfare-focused training, and informed ownership. The conversation explores challenges around standards, responsibility, and lifelong learning in the equine sector.
In this interview, Therese Reimer shares the realities of running Gothenburg Riding School, with a focus on daily operations and horse welfare. She also introduces Morfars Hinderpark, her business dedicated to creating welfare-focused, engaging environments for horses and riders.
In this interview, Jessica shares her experience as a serial entrepreneur in the dressage world. As founder of Vena Dressage Center, Grand Prix rider, trainer, and breeder, she discusses running a riding school, boarding stable, and tack shop alongside high-level sport.
In this interview, Hugo Sporrsäter explains how Klevsviks Farm operates on a day-to-day basis, from breeding decisions to young horse development. He discusses practical management choices around land use, horse welfare, training timelines, and long-term responsibility for the horses he breeds.
In this interview, Anna Carin Sandberg Jöhdal and Sara explain how Avla operates as a digital marketplace for horse breeding, functioning as a matchmaking platform for the equestrian community. They discuss the practical development of the platform, the importance of independent financing, and their commitment to providing a streamlined, innovative space for breeders to find the ideal match for their mares.
In this interview, Maliin Andersson explains how Häst & Lantliv AB navigates the equestrian industry by leveraging deep networks and strategic project leadership. She discusses the transition from traditional horse management to modern business consultancy, emphasising the need for the industry to embrace technological change and AI solutions to ensure a sustainable future.
In this interview, Stefanie Egger explains how she navigates the equestrian industry by leveraging international networks and a mobile, service-oriented business model. She discusses the transition from traditional, physically demanding horse management to modern business consultancy and specialised services, emphasising the need for the industry to embrace professional business planning and calculated decision-making over purely emotional investment to ensure a sustainable future.